Department of business administration dedicates to provide a “theory combined practice” environment for managerial talents. Three majors are open currently, marketing, E-commerce, and logistics management. Additional to undergraduate education, the department organized a serial training session for employees from Moutai Group and incomers from local government and assassinations.
There are twenty-three fulltime lecturers and one special term professor in this division. Eighty percent of them have Master’s or Doctor’s degrees.
In related to practical training, the department develops a O2O marketing system for liquor enterprises, to realize a fully functional E-commerce platform by using CRM data collection as front end. The platform integrates with off-line sections, that creates a symbolism education for three majors now openly enrolling, logistic management, marketing, and E-commerce. In the meantime, the department collaborates with industrial partnership to found off-campus practical training opportunities.
Marketing
Speciality Code: 120202; Schooling years: 4 years; Degree: BA (Bachelor of Administration)
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Educational Objective
- Cultivation of high quality and applied professional talents, featuring in all-round development of morality, intelligence, physique and aesthetic;
- Adaptable to market economy needs;
- Equipped with humanistic quality and scientific literacy as well as with traditional Chinese culture and wine culture knowledge;
- Mastering basic theory and approach, professional technique and skill of management and marketing;
- Provided with integrated use of the related knowledge in discovering, analysing and solving practical problems of marketing;
- Capable of conducting market research, marketing planning, advertising planning, sales management and other management work in profit or nonprofit institutions;
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Main Courses
- Management, accounting, financial management, marketing, operation management, customer praxiology, brand management, marketing planning, marketing research, sales management, strategy management, organizational behaviour and network marketing;
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Employment Prospect
- Engaged in marketing management, customer resource management, network marketing management, marketing planning, marketing diagnosis, market research and consulting work, etc. in liquor and the relevant industries;
E-commerce
Speciality Code: 120801; Schooling years: 4 years; Degree: BA (Bachelor of Administration)
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Educational Objective
- Cultivation of high quality and applied professional talents, featuring in all-round development of morality, intelligence, physique and aesthetic;
- Adaptable to market economy needs;
- Equipped with humanistic quality and scientific literacy as well as with traditional Chinese culture and wine culture knowledge
- Mastering basic theory and professional technique and skill of economics, management and E-commerce, computer and network technology, marketing, E-commerce technique and E-commerce management;
- Familiar with on-line operation of enterprise's production and operation activities;
- Capable of doing development and maintenance of E-commerce system, marketing planning and customer relationship management, E-commerce project management, planning and operation of E-commerce activities, etc. in enterprises and public institutions;
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Main Courses
- Introduction to management, introduction to E-commerce, E-commerce laws and regulations, marketing, BI (business intelligence), network marketing, customer praxiology, supply chain and logistics management, E-commerce management and electronic payments;
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Employment Prospect
- Engaged in E-commerce system development and maintenance, E-commerce project management, network marketing, marketing planning for enterprise product and service, and customer relationship management, etc. in enterprises and public institutions;
Logistic Management
Speciality Code: 120601; Schooling years: 4 years; Degree: BA (Bachelor of Administration)
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Educational Objective
- Cultivation of high quality and applied professional talents, featuring in all-round development of morality, intelligence, physique and aesthetic;
- Adaptable to market economy needs;
- Equipped with humanistic quality and scientific literacy as well as with traditional Chinese culture and wine culture knowledge
- Mastering basic theory and professional technique and skill of Modern logistic, warehouse and distribution management, supply chain management, logistic system designing and planning, logistic information system, logistic technology;
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Main Courses
- Modern logistic, warehouse and distribution management, supply chain management, logistic system designing and planning, logistic information system, logistic technology;
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Employment Prospect
- Engaged in warehouse management, purchasing and storage management, logistic planning in enterprises and public institutions;
- Tel：+86 851 28797047
- Fax：+86 851 28797002
- E-mail: international@mtxy.edu.cn
- Postcode: 564500
- Add：Luban Ave., Renhuai, Zunyi, Guizhou, China
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